Trademark Consulting Firm OnStrategy published the results of an annual study of music festivals and the perception of these events, concluding that NOSE is alive it is a summer festival with the best reputation in the world.
In a statement, the consultant explained that the study was conducted on 20,000 people distributed across different geographic regions, gender, age, education levels and social class.
The company explained that events “are selected after their spontaneous identification, passing through a second phase in which recognition/familiarity and emotional (relevance, trust, admiration and preference) and rational (group, entertainment services) attributes are induced. Support, innovation. and sustainability) associated with them.”
In the area of emotional reputation, Alive was also the highest rated event, but Rock in Rio was ultimately recognized in the “rational index” study.
The list also includes festivals such as MEO South-East, California Vilar de Mouros, EDP Cool Jazz, Sumola Summer Festival AND MEO Mares Vivas. They remained outside the study for MEO Kaloramathe second festival of which took place this year in Lisbon, as well as festivals dedicated to more specific musical styles such as Sonic explosion, Boom Festival And Roll loudly.
Source: The Portugal News