A bill has been introduced to the State Duma of the Russian Federation that would oblige signs and inscriptions, including information about products and promotions, to be made in Russian. The corresponding document was published in the Duma electronic database. According to the idea of the authors of the bill, the words “coffee”, “fresh”, “sale”, “shop”, “open” and others should be excluded from use on signs and shop windows.
Bringing to the attention of consumers information about the class or type of product, its additional consumer properties and characteristics, conditions of accessibility of the organization, ongoing incentive events, promotions, discounts, sales and benefits, and the commercial designation used should be carried out in Russian, says the explanatory note to the project .
The initiative to ban foreign language signs began to be discussed in March 2022. According to the author of the bill, State Duma deputy Sultan Khamzaev, such names level the status of the state Russian language. The parliamentarian suggested either translating signs or using transliteration.
Later, speaker Vyacheslav Volodin conducted a survey in his Telegram channel in which he asked citizens’ opinions about the signs, in which more than 41 thousand people took part. According to it, 71% of respondents support the initiative, 16% were against it, and 13% remained indifferent to it.