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On October 24, Pedro Sánchez and Yolanda Díaz announced their government pact for a ‘progressive’ coalition in Spain. The leaders of PSOE and Sumar chose the Reina Sofía Museum in Madrid to communicate this new path in which they put health and education at the center.
All of the vice president’s looks are always analyzed in detail, so she never leaves anything to chance. For this important occasion, the president of Sumar wore a tight sleeveless red midi dressa very appropriate tone for the occasion that highlights this unity with the PSOE.
The vice president is aware of the importance of fashion as an instrument of political communication, but also that a profession like hers is not opposed to style or dressing well, and it is not for nothing that she has earned the nickname ‘the fashionaria’.
Since they founded the party on June 9 of this year, politics has confident in fashion to reinforce the message linked to Sumar, using color above all to communicate his position, as happened yesterday with Pedro Sánchez. She has been repeating this strategy over the months, managing to bring her to where she is today.
‘Total look’ to present the coalition agreement for the 23J elections
On June 10, 2023, one day after founding Sumar, Yolanda Díaz presented the coalition pact of the different leftist groups such as Podemos, Izquierda Unida, Más Madrid and Más País to run in the general elections of 23J. At that moment the politician relied on one of the styles that she has repeated the most over time, ‘total looks’ of light colors.
As Anitta Ruiz, image advisor and fashion consultant, explained at the time, color is a strategy of political persuasion, and specifically white is a tone that “symbolizes cleanliness, purity and sincerity“, values that seek to be transmitted in this world.
Relaxed but stylish
To present the candidacies on Sumar’s list for the last general elections, the current vice president of the government opted for one of the most trendy outfits this summer, a combination of baby blue wide leg vest and pants. Again, this shade symbolizes honesty, well-being and intelligence, which, combined with his hairstyle, gave him an innocent appearance.
Corporate and trendy
Although pink is Sumar’s color, Yolanda Díaz has worn it at specific times. This summer the trend that she has dominated over the others has been the ‘barbiecore’ and in the Minister of Labor and Social Economy we have been able to see it on some occasions.
An example of this was during a meeting with climate activists, scientists and workers affected by heat waves, and that Sumar is a party with the greatest proposals to confront climate change, so it could be said that I wanted to associate the importance they give to this fight through their look.
Local designers to represent Spanish fashion in Europe
In July, Spain acceded to the Presidency of the Council of the European Unionwhich he will lead for six months after Sweden handed over the baton to him, being the last country to do so before the appointment of a new Commission after the elections to the European Parliament.
For this event, which was attended by leaders from different European countries, Yolanda Díaz decided to opt for Spanish fashion with a sand-colored linen dress with semi-transparencies and asymmetrical details on the body. Purification Garcia.
In one of the first campaign events for the 23J elections, Yolanda Díaz attended the event Feminism to Addalong with Sumar’s feminism co-spokesperson, Elizabeth Duval and Clara Serra, feminist theorist and former leader of Podemos y Más Madrid.
For the occasion, she not only once again opted for ‘barbiecore’, a trend inspired by the iconic doll that, thanks to Greta Gerwig, is more feminist than ever, but she also wore the color of this movement to show her commitment to feminism, carrying a lavender monkey with thin adjustable straps, cut at the waist and wide pants from Bimba and Lola.
The “political target” for the electoral debate
The electoral debate was the last bastion for the president of Sumar, where she faced her political opponents. For this moment she once again trusted fashion as his secret political weaponbut always in full trend.
Following the same line as in his campaign poster, Díaz has opted for white, one of the colors that he usually chooses in his most important appearances and also one of the most representative of his party, along with pink and red. He wore it in a fitted black double-breasted blazer, also pointing to the trend of not seeing the shirt he was wearing underneath, leaving the skin exposed.
First approach to Pedro Sánchez after the elections
After the elections, Yolanda Díaz and Pedro Sánchez met again in August for the Constitutive Session of the XV Legislature in the Congress of Deputies. At that moment she wanted build bridges between the PSOE and Sumar to create a coalition that would lead them to govern, carrying their usual target and a red tank top, the identity tone of the socialist party.
Your star color for the networking round
After the failure of Feijóo’s investiture, Pedro Sánchez began his round of contacts to form a government. Yolanda Díaz was one of the candidates who met with the acting president and did so by betting on her star color for situations like this.
The leader of Sumar opted for a ‘total look’ white which, as we already mentioned, symbolizes purity and sincerity, in a completely neat outfit to convey confidence to Sánchez. A style that, seen as seen, has worked.
GALLERY | This is how Yolanda Díaz’s style has evolved: from brunette and with a scarf to blonde and with a scarf
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